Thursday, February 27, 2014

Olivia Pope Quotes That Will Make You Smile, Blush & Giggle

Scandal premieres tonight and like millions of other viewers, I'll be sitting at home at 10:00 pm (EST) glued to ABC.  I'll have my favorite glass of Riesling, and my phone will be close by for hilarious text commentary with friends during the commercial breaks.  Great times, man.  Great times. :)

What can I say, I love Scandal!  And I love the character, Olivia Pope.  Key word: character.  I know she's not real, but Shonda Rhimes and Kerry Washington have given her life.  Olivia is a smart, scandalous, unethical woman who is impeccably dressed with stilettos on deck with every outfit.  She's known for a lot of things (LOTS), especially her unforgettable quotes:   

"I don't want normal and easy and simple. I want painful, difficult, devastating, life-changing, extraordinary love."

"I'm going to need you to refrain from calling me a least not in front of my face."

"I'm many things, stupid is not one of them."

"Going up against the white house is the biggest thing we've ever done. It will be hard. It will be mean. It will be personal." 

"Normal is overrated."

"I always have cards left to play." 

"Give me your tie.  Take it off.  Off, off, off, off." 

"It's handled."


Thursday, February 20, 2014

THIS is Girl Power!

Printing this on 5,000 t-shirts:

The wink at the end though....  #priceless

Wednesday, February 19, 2014

PR Tip: Think Like a Reporter/Journalist

Reporters get TONS of pitches from PR folks every day.  There's no way they can do a story for every pitch that comes their way.  It's impossible and unrealistic.  

If you're contacting the media about your company, product, event or client, be sure to put yourself in their shoes.  A reporter's day is pretty hectic.  The worst thing you can do is get on their bad side.  And by bad side, I mean...not knowing some simple, basic things. Try to to make it easy for them.  Here are a few helpful tips:  

Do Your Homework - Make sure you understand the reporter and the reporter's audience.  Do some research.  Ask yourself--Will my story appeal to the reporter's readers/viewers?  Is my pitch something this reporter will likely cover? (Be honest with yourself!) Tailor your pitch to fit the reporter and his/her audience.

Deadlines - If you don't know what a reporter's deadline is, ask.  Nothing frustrates a reporter more than receiving a call from someone when they're working on deadline to finish a story. Typically with TV news, you don't want to call/contact them any time before a newscast. 

Yesterday's News (Be Timely) - News has a cycle. The term "yesterday's news" is real. Make sure that whatever it is you're pitching is timely and relevant.  Old news is not news and reporters will not be interested.  Things are moving fast in the newsroom!  Keep up!

Stick To 5W's - Reporters have a big appetite for information, but they also want you to keep it brief and stick to the facts.  Remember, you want to make it easy for them. Give them the WHO, WHAT, WHEN, WHERE & WHY of your pitch.


Friday, February 14, 2014

These Two... Ossie & Ruby (Happy Valentine's Day)

I've always loved these two....

Ossie Davis and Ruby Dee.  Their love, talent, chemistry and commitment to their community and each other remains unparalleled.  When I think about love & relationships, they always come to mind.  

Their union lasted 56 years (Ossie died in 2005).  Can you imagine loving someone...sharing this journey of life with your soul mate for almost 60 years?  On their time together, Miss Ruby has said, "That we arrived at fifty years together is due as much to luck as to love, and a talent for knowing, when we stumble, where to fall, and how to get up again."

Thinking about them today... 


Wednesday, February 12, 2014

Public Service Announcement: If You Think I'm Writing About You, I Am

I'm a writer (duh), so I get inspiration from everything - EVERYTHING.  I watch people.  I listen.  I pay attention to details (I'm a Virgo too), and I read anything I can get my hands on.  Those things fuel my imagination.  They ignite my energy to create.  Did I mention....I'm a writer. 

If you're my friend, an associate and or even a stranger I've passed on the street, please know that I'll write about you. I will and I do!  Now, I'll never abuse your personal trust.  No way would I ever do that. I won't share your name or any personal, irrelevant details.  But I'll write about something you said or how you made me feel.  I'll write about a situation or a conversation.  In fact, conversations with family and friends have inspired some of my favorite posts. 

So yeah.  If you think I'm writing about you...I totally am.  

Thursday, February 6, 2014

Apple's Awesome PR Sauce: Their Customers

Apple has THE best PR team ever!  Their customers.  

Think about all of the people you know who use Apple products.  Tons of them, right?  They don't just use the products, they're die-hard, lifelong evangelists for Apple.  Say something - anything bad about their iPhone, MacBook Air or iPad and those folks will come for you with the ETHER! 

Not only are they loyal customers, but they encourage others to do the same.  It's almost like they work for the company.  Like they own stock in Apple!  They're so serious that...Apple users will look at you funny when you say your cell phone is an Android.  And if you tell them you're still using a Blackberry???  Whoa.  They'll give you a blank stare, giggle or shake their head in disbelief.  Their passion is undeniable.  

Why?  They genuinely believe Apple products are THE best.  And that's PR at it's best!  Great PR influences people's perception of a company, product or brand.  So much that they want to share that enthusiasm with others.  So much that the cost of that product or service is secondary.  So much that they will defend that company, product or brand to the very end! 

Apple's awesome sauce is grounded in phenomenal PR.  Their reputation has created this army of supporters and customers who carry that Apple torch (proudly) through the rain, sleet or snow. 

Whether you're an Apple fan or not, you gotta respect that.  


Monday, February 3, 2014

Pic Of The Week: Maya Angelou #BlackHistoryMonth

I love seeing people in their natural element.  No partitions.  No airs.  No filters.  This is one of my favorite pictures of one of my favorite writers, Maya Angelou.  

Growing up, I read a lot.  My favorite books were written by great authors like Judy Blume, Beverly Cleary and Astrid Lindgren.  It never even dawned on me as a kid that black people wrote books.  That's until I read "I Know Why The Caged Bird Sings."  I remember reading the author's bio.  Her picture was included too.  Her name was Maya...she was pretty, smart and she wrote books.  

I thought that was THE coolest thing ever! 

There was an error in this gadget
There was an error in this gadget