Apple's Awesome PR Sauce: Their Customers

Apple has THE best PR team ever!  Their customers.  

Think about all of the people you know who use Apple products.  Tons of them, right?  They don't just use the products, they're die-hard, lifelong evangelists for Apple.  Say something - anything bad about their iPhone, MacBook Air or iPad and those folks will come for you with the ETHER! 

Not only are they loyal customers, but they encourage others to do the same.  It's almost like they work for the company.  Like they own stock in Apple!  They're so serious that...Apple users will look at you funny when you say your cell phone is an Android.  And if you tell them you're still using a Blackberry???  Whoa.  They'll give you a blank stare, giggle or shake their head in disbelief.  Their passion is undeniable.  

Why?  They genuinely believe Apple products are THE best.  And that's PR at it's best!  Great PR influences people's perception of a company, product or brand.  So much that they want to share that enthusiasm with others.  So much that the cost of that product or service is secondary.  So much that they will defend that company, product or brand to the very end! 

Apple's awesome sauce is grounded in phenomenal PR.  Their reputation has created this army of supporters and customers who carry that Apple torch (proudly) through the rain, sleet or snow. 

Whether you're an Apple fan or not, you gotta respect that.  

    

Tie Tuesday (Steve Jobs)

He really needs no introduction....  

Steve Jobs changed the world with his unwavering passion and vision.  He created a whole new meaning to the word "Apple."  He made technology fun!  His journey?  Full of successes, mishaps and failures.  He did things his way without comprising who he was.  Even if it ticked some people off.  I SO respect that.  

Steve is gone, but not really.  He'll always live in our hearts and....in our iPods, iPhones, iPads, MacBooks, etc. 

His life will play out on the big screen this Friday, August 16th.  Ashton Kutcher will play the lead role.  The biopic will chronicle Steve's journey from the start of Apple in 1976 to his untimely death in 2011.

I have so many Steve Jobs "favorite" quotes, but the one I love the most?  My all-time favorite?  It has to be this one: 

"Your time is limited, so don't waste it living someone else's life.  Don't let the noise of others' opinions drown out your own inner voice.  Have the courage to follow your heart and intuition.  They somehow already know what you truly want to become.  Everything else is secondary."

You MIGHT Be A Tech Snob If....

Disclaimer - I may or may not be a tech snob.  Spend some time with me (about an hour will do) and you'll know the answer.... *whistles and walks away* 

• You think the new Twitter app "Vine" is stupid, hilarious AND fantastic!
  
  
• You feel sorry for people who are super active (& thriving - in their mind) on Facebook.
  
  
• You judge people by their cell phone.  (If you're under the age of 50 and you have a flip phone?  *sigh* )
  
  
• You judge people by their cell phone provider. (T-Mobile users....)
  
  
• You defend Apple products profusely - as if you own stock in the company.
  
  
• You own stock in Apple.
  
  
• You'd rather drop cold, hard cash on your tech accessories than buy groceries.
  
  
• You put serious thought into your profile name (and picture) on social networks.
  
  
• You have little to no patience for people who refuse to embrace technology.
  
  
• You sleep with your cell phone on your night stand - next to your bible, a bottle of Fiji water and a picture of Idris Elba your momma.