Social Media 101: Beware Of Twitter Bullies

I'm a news junkie, so I love Twitter.  It gives me a variety of up-to-date information at lightening speeds.  I get tidbits of national news, local politics, business tips and pop culture in a matter of seconds.  If you're in PR and you're not using Twitter as a resource?  *side eye* 

Anywho... I enjoy Twitter.  But like everything, it's not perfect.  Case in point: A lot of people use Twitter to bully, degrade and harass folks.  They sit behind their computer (lurking, I imagine), spewing out mean and hateful comments whenever they want.  Twitter bullies.  *sigh*  Unfortunately, most them do this on a daily basis.  And what's more troubling is, a lot of Twitter bullies have a large number of followers, which essentially fuels their twisted egos.   

They think it's cool to make fun of celebrities, laugh at children's shortcomings and tell people they're ugly, fat and unwanted.  I personally don't know what's going on with your spirit that allows you to put someone else down on a regular basis.  You've got to be a sad bucket of broken dreams to do that, and enjoy it.  

In 2012, a study showed that there were 15,000 bully-related tweets posted every day. That's more than 100,000 tweets that pollute Twitter each week.  Terrible.  But there are things we can do to stop this Twitter bully nonsense: 

• Don't engage with them or acknowledge them (Ignore them)
  
  
• Block them (Prevents a person from following you or seeing your timeline)
  
  
• Reporter them to Twitter (Twitter has a strict policy about bullying, abuse & harassment)

Most important, always focus on the positive.  Twitter is not a bad thing.  Don't let others ruin it for you. 

PR Tip: Think Like a Reporter/Journalist

Reporters get TONS of pitches from PR folks every day.  There's no way they can do a story for every pitch that comes their way.  It's impossible and unrealistic.  

If you're contacting the media about your company, product, event or client, be sure to put yourself in their shoes.  A reporter's day is pretty hectic.  The worst thing you can do is get on their bad side.  And by bad side, I mean...not knowing some simple, basic things. Try to to make it easy for them.  Here are a few helpful tips:  

Do Your Homework - Make sure you understand the reporter and the reporter's audience.  Do some research.  Ask yourself--Will my story appeal to the reporter's readers/viewers?  Is my pitch something this reporter will likely cover? (Be honest with yourself!) Tailor your pitch to fit the reporter and his/her audience.

Deadlines - If you don't know what a reporter's deadline is, ask.  Nothing frustrates a reporter more than receiving a call from someone when they're working on deadline to finish a story. Typically with TV news, you don't want to call/contact them any time before a newscast. 

Yesterday's News (Be Timely) - News has a cycle. The term "yesterday's news" is real. Make sure that whatever it is you're pitching is timely and relevant.  Old news is not news and reporters will not be interested.  Things are moving fast in the newsroom!  Keep up!

Stick To 5W's - Reporters have a big appetite for information, but they also want you to keep it brief and stick to the facts.  Remember, you want to make it easy for them. Give them the WHO, WHAT, WHEN, WHERE & WHY of your pitch.

  

So You've Asked People To 'Like' Your Facebook Page, Now What?

I have a lot of friends who are small business owners.  Unfortunately many of them haven't included social media tactics in their overall business strategy. *sigh*  But, THAT's another topic for another time.   

Back to the subject at hand... 

So...you've asked people to 'like' your new Facebook company page.  Now what?   First and most important, look at your company's business goals.  Remember: 

Social Media is Not a One-Off  =  Your social media strategy shouldn't have its own agenda.  It should align with your overall business strategy.  For example, if one of your key issues as a company is to raise the level of awareness around a new product or service, then your social media efforts should support that.  

Create An Editorial Calendar - An editorial calendar is basically a daily listing of posts that will go on your page. Relevant, consistent, engaging content is super important on Facebook.  Sure, being spontaneous is a part of social media.  But remember, you want to focus on your overall business goal(s) too.  An editorial calendar will help you do that.  It will help you stay on track.  

Keep Your Posts Short & Sweet - No one has time to sit and read a thesis about your product and whatnot.  Keep it short.  The shorter, the better. 

Add Images - A post without an image is like a cupcake with no icing.  Blah.  Content is moving fast on Facebook. People are seeing all kinds of things in their feed.  You want to grab someone's attention quickly.  Great images can do that.    

Real Time Engagement - Not only do you want to add fans to your page, but you want to interact with them too. You want to answer their questions, respond to their compliments and assist them if they have a problem.  If you can't do these things personally, hire someone who can. 

Understand & Utilize Facebook Insights - Insights is sooooo valuable!  This tool will show you who your fans are, where they live, what posts they like, what times of day they're online, etc.  Get familiar with Insights.  It will help you find out which content works best for your audience and how you can improve. 

Scheduled Posts - You can schedule posts on Facebook.  In fact, you can schedule posts up to six months in the future.  How cool is that?!  With this feature, you'll be able to post more content without being strapped to a computer all the time. 

I know this seems like a lot, but if you really want your business/brand to have a successful Facebook page, you have to take it seriously.  Start with these things first.  I think you'll be pretty impressed with your results.  

PR Tip: Make Sure Your Website Is Media Friendly

So, you have some amazing news to share about your company.  You decide to send out a press release to make the announcement.  Because it's unique, informative, relevant and compelling (Press Releases 101), a reporter takes notice.

He/she wants to find out more info, so they go to your company website.  Happens every day.  Make sure it's ready. Here are some tips:

Is your site organized, professional and easy to navigate?  Nothing pains a reporter more than having to stumble all over a site.  Keep it simple, intuitive and user friendly. Remember, reporters are on deadline, so they don't have a lot of time to "find" things on your website.  They will leave and move on to the next story.  *Include a "search" function so reporters can find what they need quickly.

Is it social media friendly?  Don't forget, bloggers are the media too. Always make sure your website content is shareable in the social media space.  Including easy "share" buttons on your site will help with that.  Killer content helps too.  If the content on your website is engaging, helpful and unique, bloggers will share it with their followers.    

Are there downloadable photos, images, videos?  Reporters and bloggers like to include photos/images/videos with their stories.  Make sure they can download these items quickly from your site.  The photos/images should be high resolution and the videos should be quality.   

Include a "Press Room" section.  Reporters and bloggers will love you for this!  It's a one-stop shop for them.  Your press room should have a press kit, which includes: your bio, company fact sheet, recent press releases, recent media coverage and photos/images/logo. Be sure to make a PDF version of your press kit that can be emailed to anyone. *Make sure your press room is always current/updated.

Links - Limit them & make sure they work.  Don't include a ton of links to other sites on your website.  Links can be like wild goose chases to reporters.  Remember, the clock is ticking. They have to turn in their story. No time to waste! And for the love of God, make sure your links work!  Double check, triple check - do whatever.  Make sure they all work.     

These are just a few tips.  I could go on and on, but I don't want your head to explode. :)  Start here.  Access your site again after you implement these things, and continue to work and make it better.