Thursday, September 12, 2013

For The Love Of Everything Holy, Protect Your Brand!

Real Quick:

A lot of people think only large corporations and business conglomerates should be concerned about their brand.  Wrong!  Always remember that you are a brand.  Yes, you!  Think of yourself as the CEO of you.  It doesn't matter if you're a teacher, a police officer, a business owner or someone in the spotlight. YOU determine your brand (make sure it's authentic).  YOU work hard to maintain your brand (manage people's perception of you).  YOU protect your brand.    

Side Note:  The "Beyonce" brand  (Yes, she's a brand) is an excellent example: Talented.  Professional.  Business woman.  Mother.  Fashonista.  Wife.  No-Drama.  Philanthropist.  Whether you're a fan or not, you gotta respect the Beyonce brand. 

I recently watched a reality TV series (I know, I know. *holds head down in shame*) where a very popular, talented, R&B singer single-handedly destroyed her brand over the course of a few weeks.  

What took years to build, she tore down in one season of reality TV.  Show after show, her ego, attitude and unwillingness to collaborate with other artists was almost too painful to watch.  And on top of all of THAT, she also came across as a bully!  Whew!  #fail

The "PR" me cringed every time I saw her and her antics on screen.  

Lesson:  Don't compromise your brand for anyone or anything.  Commit to that.  Remember to always protect your brand.  And think before you react.  Ask yourself, "Is this helping or hurting my personal brand?"  If it's I even need to say anything else?

Note:  If you're ever asked to do a reality TV show, remember this: The production company doesn't have fans, a reputation or a brand to protect.  It's your responsibility to protect your brand.

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