The REAL Issue With That Racially Offensive Home Depot Tweet

Last week, everybody was up in arms about a racially insensitive tweet that Home Depot posted from their company account.   

Take a look: 

Pretty offensive, right?  Yep.  There's no need for me to go into details about WHY it's offensive. If you don't know, I honestly don't have the time or energy to break it down for you.  But take it from me - a reasonable, rational, super nice, liberal black woman with a great smile - It. Is Offensive.  

OK-enough about me...  

So, listen.  I like Home Depot (told you I was nice).  I shop there often and when I purchased my new home five years ago, I visited their store 4-5 times a week for months.  I was there so much the staff knew me by name!   

From a PR perspective, I commend Home Depot for taking swift action after this tweet was posted. They acknowledged it was wrong, stated their zero tolerance policy for things like this and terminated the agency and employee who were responsible for the post. They're also reviewing their social media policy so that incidents like this won't happen again.    

But here's the real issue with that tweet.  It shows first-hand the lack of racial diversity among employees in major corporations and national advertising agencies in this country. In other words - I can almost guarantee you, there were no African Americans in those initial meetings about the content of this post. That tweet was posted by someone who didn't know any better and/or someone who has had little to no racial sensitivity training. Either way, it's bad. 

I'd like to think if there was an African American employee working on this project and someone suggested this terrible tweet, that employee would have paused and said, "Wait. A monkey and black men?  Hell no."  Crisis averted. 

Companies aren't perfect. What happened with Home Depot could have happened to any Fortune 500 company in America.  But if corporations want to continue to grow and prosper, they should have a diverse and inclusive employee base - from the board room to the mail room.  Why? Diversity breeds a culture of fresh creativity and innovation.  It allows people from various backgrounds to contribute to the success of the business.  

If companies don't embrace diversity and understand the importance of cultural sensitivity, we'll continue to see these kinds of public mishaps and crude blunders.  

Note: Diversity = Attributes such as gender, sexual orientation, race, ethnicity, religion, physical ability, age, etc. 

  

Tie Tuesday (Darrell Wallace Jr.)

Remember this name:  Darrell Wallace Jr.  He recently became the first African-American driver to win in a NASCAR national series in nearly 50 years with a victory in the Kroger 200 Camping World Truck Series race.  

No African-American driver has won a NASCAR national touring race since Wendell Scott won in Jacksonville, Florida (my hometown - Woot!) on December 1, 1963. 

Darrell is only 20 years old (so young!) and grew up in Concord, North Carolina.  He started racing at the age of nine.  Nine?!  I was baking cakes in my Easy Bake Oven at nine years old. :)   

When asked about this historic win and what it means to him, he said: 

“I want to be a role model and inspiration to the younger kids and just change the sport as a whole and change it for the better, bring in a new face and just new activity into the sport, and winning helps everything."  

Nice. 

Tie Tuesday (Frederick Douglass)

Juneteenth is tomorrow!  It marks the oldest known celebration commemorating the end of slavery in the United States. It was on June 19th (in 1865) that the Union soldiers landed at Galveston, Texas with the news that the war was a wrap and slaves were now free - a WHOLE two years after Abraham Lincoln issued the Emancipation Proclamation. *side eye*  News traveled really slow back then. *sigh* 

Juneteenth has always represented history and freedom, but it also represents the culture and achievements of African Americans.  Tomorrow, a statue of Frederick Douglass (1818-1895) will be unveiled in the United States Capitol Visitor Center.  A formal ceremony will be held to honor this former slave turned leader of the abolitionist movement.  I SO wish I could be there!

Douglass was a firm believer in the equality of all people. He sought to embody three keys for success in life:

• Believe in yourself. 
• Take advantage of every opportunity. 
• Use the power of written language to effect positive change for yourself and society.

 When you get a chance, take a look at some of his writings.  Ahhhmaaazing! 

 

'The Help' Made Me Laugh, Cry, But Mostly It Made Me Think....

I have to be honest.... I had some anxiety about seeing the movie The Help.  I'd read the book and it was an emotional roller coaster for me.  I had to actually put it down a few times and walk away.  It touched a nerve and I wasn't sure if I wanted to experience that again. But I thought about my grandma. 

She was "the help," a maid in the South who worked for a wealthy white family for many years. My earliest memories in life are those with my grandma.  I remember it so clearly.  I was about 4 or 5 years old.  She and I would wake up early in the morning, ride a bus to the other side of town and land at the biggest, most beautiful house I'd ever seen. 

My grandma (everybody called her Tena) would cook and clean for hours while I played outside with the family's two small children.  Two boys.  I remember it like it was yesterday.

So....The Help.  Once again it took me on an emotional roller coaster. Probably even worse this time because the women who brought these characters to life were exceptional. I felt each heartbreak, the pain & grief, the triumphs and the fear.  All of it. I got mad all over again, and laughed even harder and louder than when I read the book! (The translation from book to screen was amazing.)

For some people, The Help is a painful reminder of a time in America's history that was full of hatred and violence. And they don't want to remember that.  They don't want to relive it.  I understand.  For others, The Help is yet another "rescue" movie that shows a white person swooping in to save hopeless, brutally oppressed black people.  I understand why people would feel that way too.

My experience however, was different.  For me, the story was a moving tribute to all of those women who walked bravely into the pit of hell, and faced the familiar and the unknown with strength and integrity.  The movie was inspirational.  It represented the unsung heroes in my community who have gone unnoticed and unappreciated over the years.  It represented my grandma.

She  passed away when I was 7 years old.  So, I never got a chance to sit with her and listen to stories about her life as a maid.  I felt a little closer to her after I saw The Help. I've always loved my grandma, but I have a renewed respect for her now.  I'm not sure if she would have loved the movie like I did, but I think she would have laughed, cried, gotten mad even.  I think...somewhere right now she's sitting back with her favorite coke and salted peanuts saying, "Nice job, ladies. You got it right."