Friday, January 17, 2014

You're Being Interviewed By The Media? Here's What NOT To Do!

Take a look at this interview with former reality star Kate Gosselin and her twin daughters.  Brace yourself.  It's brutal.

Awkward, right?  My guess is that Ms. Gosselin's publicist prepped her and her girls for this interview.  But when the cameras started rolling...something happened.  The kids became nervous (understandable).  Emotions took over (common mistake).  And the interview took a left turn with the reporter's questions (it happens). 

Know this: Great interviews don't just randomly happen.  No. No. No.  Preparation is key!  


  • As an interviewee, you have to know what you want to accomplish in the interview.  Ask yourself - What is my goal here?

  • Decide what it is you want to say.  Create 3-4 key messages and stick to them.

  • During your interview, stay focused and confident.  Remember, you're there to accomplish your goal!

  • If you're asked a question and you don't know the answer, say so.
Being interviewed by the media can be extremely intimidating.  Without the right preparation, you could end up making a fool of yourself.  No one wants that, right?  Right!

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