You Might Be a Great Publicist/PR Professional If....

Real quick: In every working field, there are people who are just... *blank stare*  *yawn*  *files nails* at what they do. There are some who are actually pretty doggone good at what they're being paid to do.  And then, there are those who are just drop-dead amazing at their craft (i.e. Beyonce, Phil Jackson, Valerie Jarrett, Shonda Rhimes, etc.)  PR is no different.

If you're looking to hire a publicist, if you're a PR newbie or if you're evaluating your commitment to the field, here are some things to seriously think about....

Obvious Signs of a Great Publicist/PR Professional: 

• Great listeners (Listen with intent to understand)
  
  
• Exceptional writers
  
  
• Strategists who will roll up their sleeves & jump head first into their bag/toolbox of tactics
  
  
• News junkies
  
  
• Highly creative (Thinks outside of the box & has fun doing it)
  
  
• Great communicators (Can hold an engaging conversation with anybody)
  
  
• Can't (and shouldn't) live without social networks
  
  
• Attention to detail is insane...On a scale of 1-10, it's about a 25
  
  
• Understand that PR is NOT a 9-5 job