Thursday, November 3, 2011

Kim Kardashian & Herman Cain Need Paddles - They're In the Same Boat!

I work in public relations, so I view the world through a PR lens. It's my filter for everything really. I can't help it.  I pay attention to news stories for the angle, I listen to interviews for the messaging, I rate the media savviness of popular celebrities (Kanye West is a genius), and I watch closely when there's a high profile crisis happening right before my eyes.  I think to myself...if I were the lead PR counsel for this, how would I handle it?  What would be my strategy?  My tactics?  My plan of action?  And then, I put on my Snuggie, hair in a ponytail, pop some popcorn and sit back & watch it all play out.     

Case in Point: OK--you'd have to be in a Halloween candy coma if you haven't heard the news about Kim Kardashian; no need for me to elaborate, right?  And Herman Cain.... Well, he's been in the news a lot lately because he's vying to be the country's next President.  But, things have gotten a little sticky recently.  The public now knows that not one, not two, but three women accused him of sexual harassment in the 1990's. *cue in dramatic music*   
For Kim... She has some serious damage control to do here.  Her image, in the court of public opinion is in the gutter right now. She's already apologized to her fans. OK--I get that.  But Lord, this girl has got some major work to do!  My advice to Kim:
  • Confront each & every negative accusation and rumor... Be careful - what you say is important, but when, where and how often you say it is even more important.
  • Don't attack the need them.
  • No dating for a while...let's move away from what got you into this mess.   
  • Buckle's gonna be a long ride.

Mr. Cain...
Sex and politics is, and will always be a very, very fascinating news story. The media loves it and people just can't get enough of it.  *Sidebar: Hey, I don't make the rules, but it is what it is...  My advice:
  • Understand...this issue is not going away.  
  • Address the charges head on.  Tell the truth.....and tell it early.  Time is ticking (10 days and counting). This story is getting bigger and bigger, and more complicated by the minute.
  • Keep planning ahead.  Since this issue isn't going away, anticipate and prepare for the worse. 
  • Buckle up.  It's politics.  Bumpy, nasty, dirty ride...

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